Many companies struggle due to having a market that has been loosely defined either too widely or narrowly.
Some bad examples include:
Fortune 500 organizations. This market definition is too wide leading to marketing that is inefficient and unnecessary spending to convert leads
Manufacturing facilities with more than 100 employees. This market definition is too narrow leading to lost opportunities.
StrikeLeads.com utilizes the best practices to help you identify and create the ideal market. We do this by looking at existing information in order to isolate the best segments for you to target. We also increase the accuracy of your lists through cleaning. The outcome is a database that is highly targeted and will increase the effectiveness and costs of your marketing and sales processes.
Strike Leads Best Processes for Prospect Development
01 Define the MarketDetermine the largest and most targeted market and create a single database of decision makers that are ready to be marketed to.
02 List EnhancementOngoing contract management that is designed to increase sales.
03 Segmentation by MarketIsolate those markets that will perform well as predicted and allocate resources towards acquisitions from these markets.
04 Lead Nurturing
Identify those leads that are long-term prospects and nurture them until they are ready to make a purchase.
05 Distribution of OpportunitiesDetermine which opportunities should be distributed to resources depending on the value of the opportunity. Assistance with integrating leads into CRM systems.
06 Results Measurement
Look at results from high-value opportunities to determine how to optimize the campaign.